The story behind the stories.

Colette Piceau is a visionary storyteller and THEA and Emmy Award-winning show writer with 30+ years crafting extraordinary guest experiences for the world's leading theme parks, cruise lines, museums, and live entertainment venues.

As head writer and creative director of It Ain't Shakespeare, Inc., Colette works directly with clients worldwide — putting dreams into words for theme parks, attractions, museums, exhibits, corporate visitor centers, and live stage shows. Her award-winning work has reached from Florida to California, from Brussels to Bangkok, and across the seas on the ships of the Disney Cruise Line.

Her client roster includes Walt Disney World, Universal Creative, SeaWorld, Busch Gardens, Herschend Family Entertainment, and the Carnival Corporation. For television, she has written for Jack Hanna's Animal Adventures, ShamuTV, and served as head writer for Walt Disney's Secrets of the Animal Kingdom.

The name says it all. It Ain't Shakespeare isn't here to win literary prizes — it's here to tell captivating stories that thrill, inspire, and transport guests to worlds they won't want to leave.