Putting Dreams into Words
About
It Ain’t Shakespeare has been harnessing the creative power of words to thrill and inspire guests for over twenty years. With a wealth of writing experience that spans the corporate and entertainment industries, owner and head writer, Colette Piceau, has been a creative force on award-winning projects for theme parks, cruise ships, museums, zoos, brand experiences, visitor centers and more.
Story is at the heart of all we do. Once guests venture inside one of our stories, they become part of it. And in this special world where feelings, facts, and fantasy meet, guests are not just immensely entertained. They’re inspired to dream, discover, and explore.
Creative Services
At It Ain’t Shakespeare, we help shape the stories that can turn your project into a captivating experience, propelling it from ordinary to extraordinary. If you need something written, we do it all, from concept development and branding to written treatments and scripts.
Representative
Projects
Universal’s Epic Universe
Show Writing
As a Senior Show Writer, Colette Piceau developed and wrote initial concepts and scripting for some of the amazing immersive experiences in this spectacular new park.
Super Nintendo World - Universal Creative
Show Writing
In collaboration with the creative team, IAS developed concepts and narratives for innovative attractions and interactive experiences in this groundbreaking and immersive land.
Volcano Bay – Universal Creative
Show Writing
It Ain’t Shakespeare collaborated on the backstory for Volcano Bay, including an original creation myth. IAS also wrote the guest narrative for this award-winning water park.
Kind Heaven – Immersive Artistry
World Building
Working under the direction of Hotopp Associates, IAS developed the backstory, cultural history, character storylines, and scripting for this interactive and immersive entertainment experience.
Carnival Corporation/CES 2017
Creative Direction/Speech Writing/Show Writing
Working under the direction of WOW!Works, Colette served as Creative Director and wrote the scripting for the Keynote Speech and an interactive Experience Center.
Qiddiya City
Show Writing
Under the leadership of Berger Creative Associates, Colette wrote a whole slew of creative pre-show and ride safety media scripts for this innovative Six Flags theme park.
Time Traveler – Herschend Family Entertainment
Show Writing
It Ain’t Shakespeare was instrumental in the story development and scripting for this wildly popular spinning coaster at Silver Dollar City.
Blue Horizons – SeaWorld
Show Writing
It Ain’t Shakespeare collaborated with the creative team to dream up this timeless theatrical dolphin spectacular, which immerses guests in the adventure and wonder of our blue planet.
KaTonga - Busch Gardens Tampa
Show Writing
As a contractor for Busch Entertainment, IAS collaborated on show concepts and wrote scripting and lyrics for this original theme park musical.
Spirit of Aloha - Disney's Polynesian Village Resort
Show Writing
Working in collaboration with Chase Senge, IAS wrote the script for this enchanting luau show.
Red House
Branding
IAS created an innovative brand story for this unique restaurant, which fully immerses patrons in a classic soda brand.
FM Global Innovation Studio
Writer
As a contractor for Creative Principals, IAS wrote concepts and scripting for everything from an escape room to an interactive model city.
Posner Park
Architectural Narrative
IAS wrote a polished and compelling architectural design narrative for this innovative mixed use development.
Kind Heaven - Hotopp Associates
Let us transform your experiences and brands. We’ll bring your stories to life. It Ain’t Shakespeare offers a broad range of services that can be customized to you and the needs of your project. Get in touch today, and we'll respond within 48 hours.
Need a writing sample? We've got loads. Ask, and you shall receive.
